International Events Management

Objectives

The course focuses on event planning, management and organization and aims to develop skills and knowledge relevant for a multitude of roles within the international events sector. With the development of the experience economy, increasingly diverse business and leisure event offerings, and increasing awareness of the social, cultural, economic and political meanings of events, events are an essential element for positioning destinations in the global market. 


General characterization

Code

2617

Credits

3.5

Responsible teacher

Charles Arcodia

Hours

Weekly - Available soon

Total - Available soon

Teaching language

English

Prerequisites

n/a 


Bibliography

D. Getz & S. Page (2019), Event Studies: Theory, Research and Policy for Planned Events, 4 Ed., Routledge 

T. Rogers & R. Davidson (2006) Marketing Destinations and Venues for Conferences, Conventions and Business Events, Elsevier

ETC & UNWTO (2015), The Decision-making Process for Meetings, Congresses, Conventions and Incentives Organizers, ETC & UNWTO

Any additional reading materials for this course will be available through Moodle 


Teaching method

The course covers the main topics outlined above, through the combination of learning techniques, taking into consideration different learning styles. Lectures are used to provide a solid theoretical background. Case studies are used to bring the theoretical concepts to life and enhance comprehension through discussion. In 2021 this course will be taught online 


Evaluation method

Reflective Portfolio (20%)

Group Project (40%)

Final Exam (40%)  


Subject matter

The course content is structured around four main topics:

Introduction to Event Management

Impact of Events

Event Management Operations

Assessing and Measuring Event Success

Programs

Programs where the course is taught: