International Events Management
Objectives
The course focuses on event planning, management and organization and aims to develop skills and knowledge relevant for a multitude of roles within the international events sector. With the development of the experience economy, increasingly diverse business and leisure event offerings, and increasing awareness of the social, cultural, economic and political meanings of events, events are an essential element for positioning destinations in the global market.
General characterization
Code
2617
Credits
3.5
Responsible teacher
Charles Arcodia
Hours
Weekly - Available soon
Total - Available soon
Teaching language
English
Prerequisites
n/a
Bibliography
D. Getz & S. Page (2019), Event Studies: Theory, Research and Policy for Planned Events, 4 Ed., Routledge
T. Rogers & R. Davidson (2006) Marketing Destinations and Venues for Conferences, Conventions and Business Events, Elsevier
ETC & UNWTO (2015), The Decision-making Process for Meetings, Congresses, Conventions and Incentives Organizers, ETC & UNWTO
Any additional reading materials for this course will be available through Moodle
Teaching method
The course covers the main topics outlined above, through the combination of learning techniques, taking into consideration different learning styles. Lectures are used to provide a solid theoretical background. Case studies are used to bring the theoretical concepts to life and enhance comprehension through discussion. In 2021 this course will be taught online
Evaluation method
Reflective Portfolio (20%)
Group Project (40%)
Final Exam (40%)
Subject matter
The course content is structured around four main topics:
Introduction to Event Management
Impact of Events
Event Management Operations
Assessing and Measuring Event Success