Applied Qualitative Studies
Objectives
CUA1. develop an initial understanding of what might be expected on a research paper like a thesis
CUA2. understand the market research process
CUA3. apply the market research process to a specific situation
CUA4. dominate the technical vocabulary, concepts, and frameworks in the field
CUA5. recognise what analysis to conduct on different types of data considering the research questions.
General characterization
Code
2650
Credits
3.5
Responsible teacher
Elizabete Cardoso
Hours
Weekly - Available soon
Total - Available soon
Teaching language
English
Prerequisites
n/a
Bibliography
SAUNDERS, LEWIS AND THORNHILL, Research Methods for Business Students, 8/E, 2020, Pearson
MALHOTRA, Naresh K.: Marketing Research ? An Applied Orientation: Global Edition, 2020, Pearson
Teaching method
Theoretical Classes - typical, whole class sessions
Team Sessions - single group classes in which students present the progress of their work (deliverables are predetermined in course planning)
and receive feedback on improvements and next steps. Each session allocates 20 minutes for group presentation + 10 minutes for instructor
feedback. All group members must be present and the group must always upload their presentation in pdf onto moodle, with numbered slides,
prior to presenting. Half the team presents in TS1 and the other on TS2, but all students can be asked questions in both sessions ¿ the instructor
chooses who presents.
Evaluation method
Team Sessions and report: 60%
(10% for TS1 +15% for TS2 + 5% individual communication skills* + 30% for Report)
Peer Evaluation: 10%
Final Exam: 30%
*: each student is evaluated on this when it is their turn to present part of the team?s work in the team sessions
Subject matter
Structuring a Business Research Paper
Research in Business and Research Design
Research Proposal and Interview Guide
Secondary data and Qualitative Research
Conclusive Research Design
Sampling, Measurements and Scaling
Building Questionnaires
Interview results and Questionnaire Proposal
Programs
Programs where the course is taught: