Hospitality and CX Innovation Fundamentals
Objectives
The industry is currently facing unprecedented change in its operating environment fuelled by technology advancements, and changing consumer behaviour, opinion and expectation especially as we come out of the pandemic. This course aims to provide management students, the mindset, the tools, and the experience for them to become true change makers and problem solvers ready to actively contribute to the future of many different companies and industries on topics related to the future of hospitality and service management. At the end students should demonstrate a reflective approach to innovation related to the contemporary hospitality industry and the digital economy. ¿¿
General characterization
Code
2664
Credits
3.5
Responsible teacher
Euclides Filipe Ferreira Major
Hours
Weekly - Available soon
Total - Available soon
Teaching language
English
Prerequisites
n/a
Bibliography
Managing Innovation : Integrating Technological, Market and Organizational Change , Joe Tidd (2021) 7th Edition , Wiley
Creative Confidence: Unleashing the Creative potential within us , David Kelley and Tom Kelley
Business Model Analysis for Entrepreneurs , Eisenmann T. (2014), Harvard Business Review
Leading change , Kotter, John P. (2012), Harvard Business Review Press
Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector , Guttentag, Daniel (2015), Current issues in tourism
Design Thinking Comes of Age , Kolko, John (2015), Harvard Business Review.
One Week, 3,000 Product Ideas, Simon, Ruth (2014), The Wall Street Journal.
What Are Business Models, And How Are They Built? Christensen, C.M. & Johnson, M.W. 2009. Harvard Business School M.N. 9-610-019.
Dynamic Capabilities and Strategic Management (2011), David Teece
Teaching method
The course will be delivered in six sessions, balanced between lectures, case study discussions and group work. Classes are practice and experienced oriented. The instructor will introduce the topics and challenges for students to work on, the instructor may also invite some specialists on specific topics to come and share their knowledge and experience with the students. Students are expected to engage with all the challenges and embrace the different classes with an open mind and full energy to dedicate to the different tasks.
Evaluation method
1. Group assignment- Business Plan (30%)
2. Individual assignments (25%)
3. Class Participation (15%)
4. Final exam (30%)
Subject matter
The course will cover the core aspects of innovation thinking whilst working with student teams on their group projects. This means that session content will be adjusted to student progress. This course will have 6 classes of 3 hours each and is the first part of the innovation course. This course assesses successful stories, business models, growth frameworks, funding, barriers and risks for launching new business concepts. The goal is to endow students with an entrepreneurial mindset not only to kickstart a new startup but also to become problem solvers and to be able to drive innovation when working for fast-paced growing organizations.