Hospitality Expansion & Internationalization
Objectives
The course is intended to provide to future hospitality leaders with the knowledge and the tools to understand the basics of development and growth strategies within the hotel industry.
General characterization
Code
2677
Credits
3.5
Responsible teacher
Carlos Miró
Hours
Weekly - Available soon
Total - Available soon
Teaching language
English
Prerequisites
n/a
Bibliography
- Hotels 225 - Hotels Magazine./ www. hotelsmag.com
- HVS.Guide to Hotel Management Contracts (Excerpt) - Daniel J Voellm and Eunice Wong / HVS
- When Downside Risk Beacomes Reality - John Dent
- Case Study: The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture - Harvard Business School
- Hotel Contracts - To lease or not to lease - Liliana Ielacqua and Tim Smith / HVS
- 2020 United States Hotel Franchise Fee Guide
- Whitebridge EMEA Hotels Monitor - August 2022 - Issue 30
- 2020 European Hotel Transaction - Shaffer Patrick - HVS
- 2022 European Hotel Valuation Index - Mathilde De Bona, Nikola Miljkovic and Sophie Perret - HVS
- Global Hotel Investment Outlook 2022 - JLL Hotels
Teaching method
This course will be a mixture between theory and practice, strongly supported by case studies. Nevertheless, the course will follow a dynamics based on personal effort and team participation. Participants play an active role in the development of their abilities and team work capabilities.The practical cases will be given to the students in advance. Participation and case studies will be complemented by a group project & presentation according to the acquired knowledge during the course.
Evaluation method
The students evaluation will be based on active class participation including case studies (20%), group presentations including the "Development Negotiation Project" (40%), being relevant the structure and creativity of the presentations as well as the ability to argue. debate and negotiate; and a final exam (40%). There will be one (1) group presentations besides the "Development Negotiation Project".
Subject matter
The course will address general hotel development strategies as well as specific development business models like management agreements, lease agreements, and hotel franchise agreements. The course will also provide a basic understanding of the day-to-day role of a hotel developer as well as an introduction to hotel investments.