Business Model Innovation


The aim of this course is to enable students to better understand, decompose and analyze business or operational models in organizations. Students will work individually and in groups, studying, debating and evolving business models from a wide variety of industries and strategies. At the end of the course, students should be able to look at any organization and try to explain the connectedness of its actions through a business model and theorize novel approaches it could take or compare with what competition is doing. Students should be able to identify the business model as a characterizing trait of an organization.

General characterization





Responsible teacher

João Castro


Weekly - Available soon

Total - Available soon

Teaching language





¿Playing to Win: How Strategy Really Works¿ by A.G. Lafley, and Roger L. Martin

¿Creating Great Choices: A Leader's Guide to Integrative Thinking¿ by Jennifer Riel

¿HBR's 10 Must Reads on Business Model Innovation¿ by Harvard Business Review (compilation)

¿Business Model Innovation: Concepts, Analysis, and Cases¿ by Allan Afuah

¿Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation¿ by Patrick Van Der Pijl, Justin Lokitz, Erik van der Pluijm, Maarten van Lieshout

¿The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models¿ by Dr. Alexander Osterwalder 

Teaching method

This class requires an investment towards effective class participation. Cases will be presented, either in class by the instructor, by student teams or through literature. Most of the takeaways will come from the quality of the discussion happening in class.

Evaluation method

There is no exam for this class and it is replaced by an Individual Essay (50% of final grade).

Other elements of assessment are:
-    Class participation (individual): 20%
-    Business model presentation (team): 10%
-    Business model report (team): 20%

Subject matter

Knowledge and Understanding 

Subject-Specific Skills 

General Skills