Digital Markets
Objectives
This course introduces you to the working of digital markets. It considers the effects of technology and digitalization, business and pricing strategies, competition policy, and privacy from the consumer, firm, and society points of view.
General characterization
Code
2607
Credits
3.5
Responsible teacher
Steffen Heinz Hoernig
Hours
Weekly - Available soon
Total - Available soon
Teaching language
English
Prerequisites
na
Bibliography
Paul Belleflamme & Martin Peitz, The Economics of Platforms: Concepts and Strategy, 2021, Cambridge University Press.
Harald Øverby & Jan Audestad, Digital Economics: How Information and Communication Technology is Shaping Markets, Businesses, and
Innovation, 2018. Available at
https://www.researchgate.net/publication/341312807_Digital_Economics_How_Information_and_Communication_Technology_is_Shaping_Markets_B
Teaching method
This course takes place in a blended format, in six weekly sessions. Online presentations, to be studied before classes, present the methodological framework. On-campus classes will discuss concepts, assigned readings, and practical cases. Good preparation and active participation of students are necessary.
Evaluation method
Online Quizzes (5%, before respective class)
Two group projects (20% each, pre-assigned groups of 4 students, deadlines TBA)
Final exam (55%, minimum grade of 8.0 out of 20)
Subject matter
1. Technology and the production of digital goods
2. The "Economics of Free", Data, and Privacy
3. Personalized Pricing and the "Law of Many Prices"
4. Platforms and Competition with Network Effects
5. Media in the Digital Age
6. Competition Policy in the Digital Age