A. Knowledge and Understanding
• Innovation (definition, types, sources)
• Intrapreneurship (innovation management in established companies)
• Innovation management system (strategy, engine, enablers)
B. Subject-Specific Skills
• Planning and implementation of innovation programmes in established companies
• Idea generation (ideation, experimentation)
• Innovation implementation (portfolio management, go-to-market)
C. General Skills
• Analytical thinking
• Presentation skills
• Group dynamics and teamwork

General characterization





Responsible teacher

Raffaele Conti


Weekly - Available soon

Total - Available soon

Teaching language



Available soon


• Johnson, Mark; Christensen, Clayton; and Kagermann, Henning (2008). Reinventing your business model. HBR (R0812C).
• Pisano, Gary (2015). You need an innovation strategy. HBR (R1506B).
• Nagji, Bansi and Tuff, Geoff (2012). Managing your innovation portfolio. HBR (R1205C).
• Christensen, Clayton; Hall, Taddy; Dillon, Karen; and Duncan, David (2016). Know your customers’ job to be done. HBR
• Anthony, Scott; Duncan, David; and Siren, Pontus (2014). Build an innovation engine in 90 days. HBR (R1412C).
• Dyer, Jeffrey; Gregersen, Hal; and Christensen, Clayton (2009). The innovator’s DNA. HBR (R0912E).
• Pisano, Gary and Verganti, Roberto (2008). Which kind of collaboration is right for you? HBR (R0812F).
• Christensen, Clayton; Raynor, Michael; and McDonald, Rory (2015). What is disruptive innovation? HBR (R1512B).
• Kim, W. Chan and Mauborgne, Renée (2004). Blue Ocean Strategy. HBR (R0410D).
• Ries, Eric (2017). The startup way.

Teaching method

This course is delivered through a three-pronged approach: (1) theory: concepts and frameworks on innovation and
intrepreneurship provide a shared basis for a structured understanding of the topic; (2) case studies: group reports,
presentations and class discussion of relevant case studies and other examples enable a more concrete view of the topic;
and (3) group project: development and presentation of an innovation programm for an established company chosen by
each group enable a hands-on approach to the topic.

Evaluation method

A. Individual Assignments
• Final Exam 40%
• Class Participation 10%
B. Group Assignments
• Group Project 40%
• Case-Study Report 10%

Subject matter

Innovation Strategy: Strategic Agenda, Business Model Innovation, Open Innovation, Intellectual Property
Innovation Engine: Experimentation, Project Management
Innovation Engine - Case Study 1
Innovation Engine: Ideation, Portfolio Management, Go-To-Market
Innovation Engine - Case Study 2
Innovation Enablers - Organisation, Metrics, Processes, Culture
Innovation Enablers - Case Study 3
Special Cases: Disruptive Innovation, Blue ocean Innovation
Special Cases - Case Study 4
Group Project Report
Group Project Presentation


Programs where the course is taught: