Strategy Beyond Markets
Objectives
• To recognize the importance of nonmarket strategy and stakeholder engagement for businesses
• To analyze corporate engagement in social issues, as well as the (unintended) consequences of such engagement
• To understand the business-government interface and the inventory of corporate political strategies that can be used in
different political systems
General characterization
Code
67956
Credits
2
Responsible teacher
Omar el Nayal
Hours
Weekly - Available soon
Total - Available soon
Teaching language
English
Prerequisites
N/A
Bibliography
Require Bibliography:
1. HBS case 9-700-047 | Hitting the Wall: Nike and international labor practices
2. BET case 9-991-021 | Merck & Co., Inc.: Addressing Third-World Needs (A)
3. HBS case 9-711-054 | Hermitage’s Russian Quandary (A)
Recommended Reading:
1. Sundaram, A. K., & Inkpen, A. C. (2004). The corporate objective revisited. Organization Science, 15(3), 350-363.
2. HBS case 9-797-015 | Chiquita Brands International (A)
3. Henisz, W. J., & Zelner, B. A. (2010). The hidden risks in emerging markets. Harvard Business Review, 88(4), 88-95.
4. Sun, P., Mellahi, K., & Wright, M. (2012). The contingent value of corporate political ties. The Academy of Management
Perspectives, 26(3), 68-82.
5. “The European Union Explained: How the EU Works”. Available at:
https://europa.rs/images/publikacije/HTEUW_How_the_EU_Works.pdf
Teaching method
The course will involve a combination of lecturing and case discussions. There will be a required reading (case) assigned
for each class which needs to be prepared beforehand. Recommended readings are also included for participants who are
interested in a more advanced perspective on the topic to be discussed.
Discussion is a fundamental component of the learning experience. During the in-class discussion, individual participants
might be specifically invited by the instructor to describe or express their views on selected portions of each case.
Evaluation method
The course will involve a combination of lecturing and case discussions. There will be a required reading (case) assigned
for each class which needs to be prepared beforehand. Recommended readings are also included for participants who are
interested in a more advanced perspective on the topic to be discussed.
Discussion is a fundamental component of the learning experience. During the in-class discussion, individual participants
might be specifically invited by the instructor to describe or express their views on selected portions of each case.
Subject matter
The cases to be discussed in class reflect the themes:
Beyond markets and borders
Corporate social irresponsibility in the international context
Strategic corporate social responsibility and its perils
The business-government interface
Developing effective political strategies
Managing political risk in emerging economies