Strategy Beyond Markets

Objectives

• To recognize the importance of nonmarket strategy and stakeholder engagement for businesses
• To analyze corporate engagement in social issues, as well as the (unintended) consequences of such engagement
• To understand the business-government interface and the inventory of corporate political strategies that can be used in
different political systems

General characterization

Code

67956

Credits

2

Responsible teacher

Omar el Nayal

Hours

Weekly - Available soon

Total - Available soon

Teaching language

English

Prerequisites

N/A

Bibliography

Require Bibliography:
1. HBS case 9-700-047 | Hitting the Wall: Nike and international labor practices
2. BET case 9-991-021 | Merck & Co., Inc.: Addressing Third-World Needs (A)
3. HBS case 9-711-054 | Hermitage’s Russian Quandary (A)
Recommended Reading:
1. Sundaram, A. K., & Inkpen, A. C. (2004). The corporate objective revisited. Organization Science, 15(3), 350-363.
2. HBS case 9-797-015 | Chiquita Brands International (A)
3. Henisz, W. J., & Zelner, B. A. (2010). The hidden risks in emerging markets. Harvard Business Review, 88(4), 88-95.
4. Sun, P., Mellahi, K., & Wright, M. (2012). The contingent value of corporate political ties. The Academy of Management
Perspectives, 26(3), 68-82.
5. “The European Union Explained: How the EU Works”. Available at:
https://europa.rs/images/publikacije/HTEUW_How_the_EU_Works.pdf

Teaching method

The course will involve a combination of lecturing and case discussions. There will be a required reading (case) assigned
for each class which needs to be prepared beforehand. Recommended readings are also included for participants who are
interested in a more advanced perspective on the topic to be discussed.
Discussion is a fundamental component of the learning experience. During the in-class discussion, individual participants
might be specifically invited by the instructor to describe or express their views on selected portions of each case.

Evaluation method

The course will involve a combination of lecturing and case discussions. There will be a required reading (case) assigned
for each class which needs to be prepared beforehand. Recommended readings are also included for participants who are
interested in a more advanced perspective on the topic to be discussed.
Discussion is a fundamental component of the learning experience. During the in-class discussion, individual participants
might be specifically invited by the instructor to describe or express their views on selected portions of each case.

Subject matter

The cases to be discussed in class reflect the themes:
Beyond markets and borders
Corporate social irresponsibility in the international context
Strategic corporate social responsibility and its perils
The business-government interface
Developing effective political strategies
Managing political risk in emerging economies

Programs

Programs where the course is taught: