Strategy and Business Model Innovation

Objectives

Today's world is characterised by an increasing globalisation of markets and transformations at technological, political, environmental, socio-cultural, demographic and economic levels. These changes represent enormous challenges for companies and other types of organisations, but also bring a number of opportunities. As such, it is essential that organisations are able to understand current and future challenges, and develop capacity for strategic analysis and decision making in contexts of great uncertainty and accelerated change. This curricular unit aims to explain and explore the whole process of analysis, formulation and strategic implementation in dynamic and complex contexts.