Master's in Marketing and Strategy - Executive

Education objectives

How to create value in a constant world change? In an increasingly dynamic and competitive market, Strategy and Marketing should be seen as drivers of change, essential to create value in organizations. It is important to deepen knowledge in these areas, emphasizing the components of innovation and digitization, and promoting a strategic look focused on the market.

Through an integrated learning journey, where students acquire knowledge not only through teachers, but also by sharing the your own experiences, this training aims to close the gap between knowledge and its application. Lead to the students to the frontier of knowledge by equipping them with a set of market and competitive positioning analysis tools, clarifying about its practical application, thus allowing the mastery of the “rules of the game” of competition, and using them in favour of the organization.

Learning goals:

» Acquire and consolidate concepts, models and relevant analysis tools in strategy and in marketing.

» Equip students with practical instruments for analyzing marketing and strategy decisions.

» Develop an integrated perspective on how to conduct a strategic analysis or develop a marketing plan.

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General characterization

DGES code



Master (2nd Cycle)



Access to other programs


Prof. Luís Almeida Costa

Opening date

Available soon


Available soon



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Mondays and Wednesdays from 6:30 pm to 10:30 pm

Teaching language

Portuguese | English

Degree pre-requisites

Completion of 60 ECTS distributed as follows: 30 ECTS in curricular units + 30 ECTS in thesis (Workproject)

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Conditions of admittance

Holders of a bachelor’s degree or equivalent, or holder of a foreign higher academic degree following a 1st cycle of studies according to the Bologna process, or holder of an equivalent academic degree acquired abroad that is recognized by Nova SBE.

Hold an academic degree in areas such as Management, Technologies, Social Sciences, or similar.

Have at least 5 years of experience in functions relevant to their academic area, preferably as executives and or managers who intend to improve or update their skills in the areas of strategy and marketing.

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Evaluation rules

Available soon