Master's in Marketing and Strategy - Executive

Education objectives

How to create value in a constant world change? In an increasingly dynamic and competitive market, Strategy and Marketing should be seen as drivers of change, essential to create value in organizations. It is important to deepen knowledge in these areas, emphasizing the components of innovation and digitization, and promoting a strategic look focused on the market.

Through an integrated learning journey, where students acquire knowledge not only through teachers, but also by sharing the your own experiences, this training aims to close the gap between knowledge and its application. Lead to the students to the frontier of knowledge by equipping them with a set of market and competitive positioning analysis tools, clarifying about its practical application, thus allowing the mastery of the “rules of the game” of competition, and using them in favour of the organization.

Learning goals:

» Acquire and consolidate concepts, models and relevant analysis tools in strategy and in marketing.

» Equip students with practical instruments for analyzing marketing and strategy decisions.

» Develop an integrated perspective on how to conduct a strategic analysis or develop a marketing plan.

Information available >> https://www.novasbe.unl.pt/en/programs/executive-masters/marketing-strategy/program