Strategy 

Objectives

This curricular unit offers a strategic and integrated perspective about the relation between Strategy and value creation. In a competitive landscape characterized by the high pace of technological innovation, shifts in consumer behaviour, accelerated digitalization, growing concerns with environmental and public health issues, and increasing competition, value creation by companies often implies the development of disruptive strategies or the ability to sustain their competitive advantages. The first part of the curricular unit focuses on how to approach the strategy formulation process when the objective is to develop disruptive strategies for value creation. The second part of the curricular unit focuses on the determinants of the sustainability of the competitive advantage of a company.