Marketing Management 

Objectives

Knowledge and Understanding

·       Gain experience in decision-making in a competitive and dynamic environment

·       Strengthen strategic thinking skills

·       Develop critical thinking and value adding capabilities

Subject-Specific Skills

·       Make data-drive decisions on the segmentation, target and positioning for a product/ service

·       Develop and execute marketing strategies, and take corrective action based on market results

·       Understand the impact of strategic and tactical decisions on the firm´s financial results and familiarize with the P&L statement and several marketing metrics

General Skills

·       Develop presentation skills

·       Develop team working abilities