International Business

Objectives

By the end of the unit, students will be able to demonstrate:

·       A critical understanding of various concepts and models of international business;

·       An ability to identify and understand the reasons for alternative ways of entering and serving foreign markets;

·       An awareness of the constituents of the international business environment and the way these affect strategy and expectations;

·       A critical understanding of different ways in which international strategies may be identified and managed in different industries;

·       An understanding of political risk and protective strategies;

·       A critical understanding of cross-border organisational issues.