Applied Management Research and Methodologies

Objectives

Knowledge and Understanding

Understanding the importance of conducting high-quality research in business research

Discuss the different research methodologies

Critically evaluate the suitability of different research methodologies to answer different research questions

Subject-Specific Skills

Understand the importance of making business decisions based on reliable data

Learn how to define a problem to-be solved (i.e., research question)

Learn how to select the proper methodology (quantitative and/or qualitative) to answer a specific problem to-be solved in the business context

Link the specific data to data analysis methods

General Skills

Develop critical thinking skills

Develop anlytical skills

Communicate in oral form in the roles of both presenter and discussant

Work in teams