Health Communication
Objectives
1. Describe the role of health communication competencies in capacity building for health promotion;
2. Describe the steps and procedures of health communication planning;
3. Apply appropriate procedures for preliminary analysis and strategy development;
4. Select communication strategies to solve health problems;
5. Select appropriate channels, contexts, materials, and activities for the concretization of a health communication strategy;
6. Develop messages for the concretization of a health communication strategy, using principles and techniques of effective communication;
7. Demonstrate the application of universal precautions for effective communication (interpersonal and mediated) with low health literacy audiences;
8. Convert scientific language into plain language;
9. Develop science communication pieces.
General characterization
Code
9568
Credits
4
Responsible teacher
Available soon
Hours
Weekly - Available soon
Total - 112
Teaching language
Available soon
Prerequisites
Available soon
Bibliography
Available soon
Teaching method
Teaching methodologies include theoretical, theoretical-practical classes and seminars. In theoretical classes, the procedures and principles associated with each of the stages of the health communication process are introduced. Theoretical-practical classes focus on concrete concepts and skills, viewing examples of health communication, analyzing interventions and health communication pieces using debate and brainstorming and performing role-play exercises. At the same time, the development of the group work throughout the curricular unit, allows the teacher to propose specific challenges related to the syllabus. The seminars consist of the presentation and discussion of the works developed by the students, in a format of "presentation to stakeholders".
The assessment consists of: Participation (10%); Individual exercises (30%); Presentation of group work (40%); Individual written reflection (20%).
Evaluation method
Available soon
Subject matter
1. The role of health communication in achieving health outcomes
2. Health communication skills
3. The process of health communication
4. The preliminary analysis, the audiences, and the communication goals
5. Communicating science
6. The strategy development
7. Interpersonal and mediated communication
8. Information delivery, communication for change and mass communication
9. Messages, channels, contexts, materials and activities
10. The media and information technologies
11. Implementation and evaluation of health communication