Health Communication
Objectives
a) To acquire skills for collecting quality health information;
b) To develop critical analysis skills of health information sources;
c) To acquire knowledge and develop skills on scientific writing and peer-to-peer communication;
d) To acquire skills for effective communication with patients and within a multidisciplinary team;
e) To develop skills on communication techniques targeted to effective behavioural change;
f) To identify communication vehicles and tools;
g) To identify new communication tools and strategies;
h) To acquire skills for dissemination of health information in the media;
i) To raise awareness of the importance of innovative communication strategies for health behavior change
j) To recognize the importance of risk communication in public health crisis;
l) To acquire knowledge on strategic communication of health and research institutions.
General characterization
Code
41011
Credits
Available soon
Responsible teacher
FRANCISCO GOIANA GODINHO DA SILVA,ANA FILIPA DA SILVA ALVES,ANA CATARINA DOMINGUES PEREIRA SANTOS,SUSANA ISABEL MATEUS SANTOS
Hours
Weekly - Available soon
Total - 0
Teaching language
PT
Prerequisites
Not applicable
Bibliography
Not applicable
Teaching method
The UC is organized in lectures and theoretical-practical (TP) classes: 1 weekly expository lecture with a duration of 50 minutes and 1 weekly TP class of 2.2 hours, in classes with a maximum of 20 students. The TP classes are divided into three modules, each module consists of 4 to 5 sessions (Module 1 - Research and collection of health information; Module 2 - Systemization of information and transmission among peers; Module 3 - Health information dissemination to the general public) in which group assignments are carried out.
Evaluation method
Evaluation has a practical component and a final exam (0-20). Assessment of the TP component is continuous (40%), and takes into account: performance and attendance of students; quality of the practical reports; attitude and knowledge demonstrated. The final exam (60%) is a multiple choice written exam. Admission to the final exam is conditional to attendance to, at least, 2/3 of TP classes and a practical grade of at least 9.5. To be approved, the exam grade must be at least 9.5.
Subject matter
I. Information collection and management in nutritional sciences (NS)
Sources of information in NS
Management of bibliographic references
II. Peer-to-peer communication in NS
Scientific writing
Oral communications
Communication skills in multidisciplinary teams
III. Communication in the clinical context
Communication skills between health professionals and patients
Clinical nutrition interview
IV. Communication of nutritional information for the general population
Society of information and the challenge of communication on NS
Communication strategies and new communication tools for health professionals
Dissemination of nutritional information to the media
V. Risk Communication in public health emergencies
Building credibility and trust
Integrating risk communication in health and public health crisis management services
Risk communication practices
VI. Strategic communication in health
The role of communication in internal and external relationships of health and research institutions
Digital strategies for health communication