Optional Area of Strategic Communication
Education objectives
1) To have up to date theoretical and methodological training in the field of Communication Sciences;
2) To understand the world from a critical point of view, in particular issues related to the phenomenon of communication;
3) To develop skills required to undertake theoretical and/or practical work in the field of Communication Sciences;
4) To be familiar with the different professional realities and opportunities within the field of study of the course;
5) To be familiar with the concepts, tools and methodologies required to exercise the profession in different areas of communication, namely:
a) in journalism and the news media,
b) in cinema, television and other audiovisual media,
c) in strategic and political communication,
d) in public relations,
e) in the field of artistic and cultural production, management and programming;
6) To be able to carry out innovative and experimental projects in the field of knowledge of the course;
7) To be able to reflect on ones own personal development in relation to all academically relevant subject matters in the context of Communication Sciences.
General characterization
DGES code
14945
Cicle
Specialization Area
Degree
Licence
Access to other programs
Completion of the Licenciatura (1st cycle) degree allows the holder to apply for Masters programmes (2nd Cycle), or other post-graduate courses including those which do not confer a degree.
Coordinator
Ana Margarida da Silva Bebiano Barreto, Jorge Manuel Martins Rosa
Opening date
2024-09-16
Vacancies
Available soon
Fees
697 Euros/year or 3500 Euros/year (foreign students)
Schedule
Presencial
Teaching language
Portuguese Language
Degree pre-requisites
Each student must obtain 180 credits: 84 credits from compulsory courses of the study programme, 66 credits from restricted options and 30 credits from free options or a Minor from another academic area. Each semester the student may not enrol in more than 30 credits and must respect any pre-requisites which have been set. At the beginning of each semester, the student is advised as to which courses are the most appropriate for their academic pathway and which they should take.
Legal framework/Study programme - Regulamento n.º 1317/2024, DR, 2ª serie, nº 223, de 18 de Novembro.
The degree of "licenciado" corresponds to the level 6 of the NQF and EQF-National Qualifications Framework/European Qualifications Framework.
This path is an option of
Bachelor in Communication Sciences
Conditions of admittance
Students may be admitted to the Licenciatura Degree in Communication Sciences through the National Call to enrol in higher education, the Special Contests and the Special Access Regimes, as well as through Readmission or a Change of Institution/Program. To apply for access to higher education through the National Call, students must fulfill the requirements set by the General Directorate of Higher Education (DGES) on their website: http://www.dges.gov.pt/guias/?plid=593 For information regarding International Students please visit: https://www.fcsh.unl.pt/en/international-student-statute/
Evaluation rules
Students are assessed based on the work carried out over the course of a semester, based on class participation, on the presentation of oral and written papers, and on tests and exams taken. The results of that assessment are expressed on a scale from 0 to 20. In order to pass, students must have at least 10 marks. Students who fail, however, have a second change to retake the final exam. SPECIAL ASSESSMENT REGIMES: - Student-worker - Students with competitive athlete status - Student mothers and fathers - Association leaders - Military personnel - Other special regimes provisioned by law. Students with special educational needs can benefit from teaching and learning conditions adapted to their needs.
Structure
| Conditional options (a) - The student chooses six curricular units from this set | ||
|---|---|---|
| Code | Name | ECTS |
| Options | ||
| 711011063 | Analysis of Political Campaigns | 6.0 |
| 01105227 | Organizational Communication | 6.0 |
| 01105249 | Introduction to Management | 6.0 |
| 01105251 | Advertising Lab | 6.0 |
| 01105262 | Public Relations Laboratory | 6.0 |
| 01101926 | Marketing | 6.0 |
| 711011070 | Advertising | 6.0 | Mandatory ECTS number: 36 |
| Obrigatórias | ||
|---|---|---|
| Code | Name | ECTS |
| 01105046 | Information Sciences and Technologies | 6.0 |
| 01101672 | Communication and Social Sciences | 6.0 |
| 01101909 | Contemporary Culture | 6.0 |
| 01101782 | Media Discourse | 6.0 |
| 01105035 | Media Geopolitics and Economics | 6.0 |
| 01105054 | Communication Ethics and Law | 6.0 |
| 01101771 | History of the Media | 6.0 |
| 01105348 | The Image History and Theory | 6.0 |
| 01105238 | Introduction to Strategic Communication | 6.0 |
| 711011071 | Public Relations | 6.0 |
| 01101645 | Argumentation and Rhetoric | 6.0 |
| 01101735 | Semiotics | 6.0 |
| 01101683 | Sociology of Communication | 6.0 |
| 01101661 | Theory of Communication | 6.0 |