Literacy and Health Education

Objectives

After this unit, students should be able to:
1. Recognise the characteristics of the partakers and workings of disseminating educational messages.
2. Identify and understand the factors that determine and shape behaviours and attitudes.
3. Distinguish and understand health communication models and behavioural learning models.
4. Identify characteristics, advantages and disadvantages of health education methodologies through the use of campaigns and peer education.
5. Understand the concept and importance of health literacy.

General characterization

Code

9533048

Credits

Available soon

Responsible teacher

Available soon

Hours

Weekly - Available soon

Total - 112

Teaching language

EN,PT

Prerequisites

Not applicable.

Bibliography

Not applicable.

Teaching method

- Dialogued Lectures, to stimulate discussion to resolve problems with students;
- Conducting seminar where students present works related to the syllabus of the Curricular Unit;
- Tutorials of work to use knowledge and to clarify doubts.

Evaluation method

- Group work presented during the seminar (20%);
- Written individual final work (80%).

Subject matter

I. Health education and communication. Features of the various players / components in the dissemination of educational messages (sources, transmitters, messages, receiver channels, techniques).
II. Health communication models: direct model, mechanistic model, and participatory model.
III. Behaviour determinants; shaping attitudes and behaviour. Behavioural learning models. Influencing, facilitator and progression factors. Health education campaigns and peer education: characteristics, advantages and disadvantages.
IV. Behaviour related to health in specific population groups and contexts: health education for young people, MSM and immigrants.
V. How health literacy can empower individuals and groups to take more positive health decisions. The importance of health knowledge, motivation and skills. Example: literacy tuberculosis in migrant populations and travellers.

Programs

Programs where the course is taught: