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Laboral - Data Science for Marketing

Education objectives

The Master Program in Data Driven Marketing, with a specialization in Data Science for Marketing, aims to fill a gap in the postgraduate training of marketing professionals who need to gain new skills to be able to actively participate in the development and application of analytical marketing models. With the proposed study plan, this Post-graduation presents an up-to-date structure that combines several areas of marketing with a transversal approach of data science to leverage them.

This program is designed to provide excellent training, articulating key concepts and challenges for marketing decision-making in its multiple strategic, innovation and methodological strands with practical data-oriented processing (data science & big data), artificial intelligence (machine learning) and analysis of social networks of consumers. The versatility in the offer of optional curricular units also allows to reinforce theoretical and practical knowledge in several related areas such as digital marketing, social media, e-commerce and search engine optimization.

Applications - 5th call
To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae, pay the application fee (€ 51), and submit the application in the end, from June 18th to July 18th, 2024. The selection process is based on the analysis of the applicant's academic and professional curriculum.

General characterization

DGES code

MB48

Cicle

Specialization Area

Degree

Master

Access to other programs

This Master Degree gives acess to a Doctoral Program, confirm ours here.

Coordinator

Paulo Miguel Rasquinho Ferreira Rita

Opening date

September 2024

Vacancies

Fees

€6.000

Schedule

Working hours

Teaching language

English

Degree pre-requisites

The curricular component of the Study Plan (1st and 2nd semesters of the program) corresponds to 60 ECTS, of which 41 are in mandatory course units. The remaining 19 ECTS correspond to the elective course units, chosen by the students from a wide range of course units.

Conditions of admittance

To enter this program, applicants must meet the following requirements: hold a bachelor’s degree in a compatible field (completed by September 2024); be proficient in English (spoken and written).

Evaluation rules

The assessment method will be continuous assessment, i.e. through individual or group work, projects, quizzes, tests/exams, etc.

At the beginning of each academic year, it is up to each teacher of each Curricular Unit (CU) to define how assessment will be carried out in their CUs, and this information is then made available via the student platform.

 

Structure

1º year - Autumn semester
Code Name ECTS
200204 Social Network Analysis 3.5
200201 Data Science for Marketing 7.5
200163 Experimental Design 4.0
200187 Marketing Strategy and Innovation 7.5
200197 Brand Management 3.5
200196 Digital Marketing & E-Commerce 7.5
200189 Descriptive Analytics in Marketing 7.5
400082 Digital Analytics 7.5
200204 Social Network Analysis 3.5
200201 Data Science for Marketing 7.5
200163 Experimental Design 4.0
200187 Marketing Strategy and Innovation 7.5
200197 Brand Management 3.5
200196 Digital Marketing & E-Commerce 7.5
200189 Descriptive Analytics in Marketing 7.5
400082 Digital Analytics 7.5
200204 Social Network Analysis 3.5
200201 Data Science for Marketing 7.5
200163 Experimental Design 4.0
200187 Marketing Strategy and Innovation 7.5
200197 Brand Management 3.5
200196 Digital Marketing & E-Commerce 7.5
200189 Descriptive Analytics in Marketing 7.5
400082 Digital Analytics 7.5
200204 Social Network Analysis 3.5
200201 Data Science for Marketing 7.5
200163 Experimental Design 4.0
200187 Marketing Strategy and Innovation 7.5
200197 Brand Management 3.5
200196 Digital Marketing & E-Commerce 7.5
200189 Descriptive Analytics in Marketing 7.5
400082 Digital Analytics 7.5
200204 Social Network Analysis 3.5
200201 Data Science for Marketing 7.5
200163 Experimental Design 4.0
200187 Marketing Strategy and Innovation 7.5
200197 Brand Management 3.5
200196 Digital Marketing & E-Commerce 7.5
200189 Descriptive Analytics in Marketing 7.5
400082 Digital Analytics 7.5
200204 Social Network Analysis 3.5
200201 Data Science for Marketing 7.5
200163 Experimental Design 4.0
200187 Marketing Strategy and Innovation 7.5
200197 Brand Management 3.5
200196 Digital Marketing & E-Commerce 7.5
200189 Descriptive Analytics in Marketing 7.5
400082 Digital Analytics 7.5
200204 Social Network Analysis 3.5
200201 Data Science for Marketing 7.5
200163 Experimental Design 4.0
200187 Marketing Strategy and Innovation 7.5
200197 Brand Management 3.5
200196 Digital Marketing & E-Commerce 7.5
200189 Descriptive Analytics in Marketing 7.5
400082 Digital Analytics 7.5
200204 Social Network Analysis 3.5
200201 Data Science for Marketing 7.5
200163 Experimental Design 4.0
200187 Marketing Strategy and Innovation 7.5
200197 Brand Management 3.5
200196 Digital Marketing & E-Commerce 7.5
200189 Descriptive Analytics in Marketing 7.5
400082 Digital Analytics 7.5
200204 Social Network Analysis 3.5
200201 Data Science for Marketing 7.5
200163 Experimental Design 4.0
200187 Marketing Strategy and Innovation 7.5
200197 Brand Management 3.5
200196 Digital Marketing & E-Commerce 7.5
200189 Descriptive Analytics in Marketing 7.5
400082 Digital Analytics 7.5
Options
200204 Social Network Analysis 3.5
200268 Applied Network Analysis 7.5
200012 Business Intelligence I 7.5
200201 Data Science for Marketing 7.5
200032 DataBase Management Systems 7.5
200163 Experimental Design 4.0
200195 Information Systems Development 4.0
400020 Information Systems Governance 3.5
200197 Brand Management 3.5
200014 Business Process Management 7.5
200070 Information Technologies Services Management 4.0
200073 Information Management Systems 3.5
200193 Data Management and Storage 4.0
200196 Digital Marketing & E-Commerce 7.5
200189 Descriptive Analytics in Marketing 7.5
400082 Digital Analytics 7.5
200291 Descriptive Methods of Data Mining 7.5
200165 Descriptive Methods of Data Mining 7.5
200192 Data Privacy, Security and Ethics 4.0
200194 Digital Transformation 3.5
200204 Social Network Analysis 3.5
200268 Applied Network Analysis 7.5
200012 Business Intelligence I 7.5
200201 Data Science for Marketing 7.5
200032 DataBase Management Systems 7.5
200163 Experimental Design 4.0
200195 Information Systems Development 4.0
400020 Information Systems Governance 3.5
200197 Brand Management 3.5
200014 Business Process Management 7.5
200070 Information Technologies Services Management 4.0
200073 Information Management Systems 3.5
200193 Data Management and Storage 4.0
200196 Digital Marketing & E-Commerce 7.5
200189 Descriptive Analytics in Marketing 7.5
400082 Digital Analytics 7.5
200291 Descriptive Methods of Data Mining 7.5
200165 Descriptive Methods of Data Mining 7.5
200192 Data Privacy, Security and Ethics 4.0
200194 Digital Transformation 3.5
200204 Social Network Analysis 3.5
200268 Applied Network Analysis 7.5
200012 Business Intelligence I 7.5
200201 Data Science for Marketing 7.5
200032 DataBase Management Systems 7.5
200163 Experimental Design 4.0
200195 Information Systems Development 4.0
400020 Information Systems Governance 3.5
200197 Brand Management 3.5
200014 Business Process Management 7.5
200070 Information Technologies Services Management 4.0
200073 Information Management Systems 3.5
200193 Data Management and Storage 4.0
200196 Digital Marketing & E-Commerce 7.5
200189 Descriptive Analytics in Marketing 7.5
400082 Digital Analytics 7.5
200291 Descriptive Methods of Data Mining 7.5
200165 Descriptive Methods of Data Mining 7.5
200192 Data Privacy, Security and Ethics 4.0
200194 Digital Transformation 3.5
200204 Social Network Analysis 3.5
200268 Applied Network Analysis 7.5
200012 Business Intelligence I 7.5
200201 Data Science for Marketing 7.5
200032 DataBase Management Systems 7.5
200163 Experimental Design 4.0
200195 Information Systems Development 4.0
400020 Information Systems Governance 3.5
200197 Brand Management 3.5
200014 Business Process Management 7.5
200070 Information Technologies Services Management 4.0
200073 Information Management Systems 3.5
200193 Data Management and Storage 4.0
200196 Digital Marketing & E-Commerce 7.5
200189 Descriptive Analytics in Marketing 7.5
400082 Digital Analytics 7.5
200165 Descriptive Methods of Data Mining 7.5
200291 Descriptive Methods of Data Mining 7.5
200192 Data Privacy, Security and Ethics 4.0
200194 Digital Transformation 3.5
200204 Social Network Analysis 3.5
200268 Applied Network Analysis 7.5
200012 Business Intelligence I 7.5
200201 Data Science for Marketing 7.5
200032 DataBase Management Systems 7.5
200163 Experimental Design 4.0
200195 Information Systems Development 4.0
400020 Information Systems Governance 3.5
200197 Brand Management 3.5
200014 Business Process Management 7.5
200070 Information Technologies Services Management 4.0
200073 Information Management Systems 3.5
200193 Data Management and Storage 4.0
200196 Digital Marketing & E-Commerce 7.5
200189 Descriptive Analytics in Marketing 7.5
400082 Digital Analytics 7.5
200291 Descriptive Methods of Data Mining 7.5
200165 Descriptive Methods of Data Mining 7.5
200192 Data Privacy, Security and Ethics 4.0
200194 Digital Transformation 3.5
200204 Social Network Analysis 3.5
200268 Applied Network Analysis 7.5
200012 Business Intelligence I 7.5
200201 Data Science for Marketing 7.5
200032 DataBase Management Systems 7.5
200163 Experimental Design 4.0
200195 Information Systems Development 4.0
400020 Information Systems Governance 3.5
200197 Brand Management 3.5
200014 Business Process Management 7.5
200070 Information Technologies Services Management 4.0
200073 Information Management Systems 3.5
200193 Data Management and Storage 4.0
200196 Digital Marketing & E-Commerce 7.5
200189 Descriptive Analytics in Marketing 7.5
400082 Digital Analytics 7.5
200291 Descriptive Methods of Data Mining 7.5
200165 Descriptive Methods of Data Mining 7.5
200192 Data Privacy, Security and Ethics 4.0
200194 Digital Transformation 3.5
200204 Social Network Analysis 3.5
200268 Applied Network Analysis 7.5
200012 Business Intelligence I 7.5
200201 Data Science for Marketing 7.5
200032 DataBase Management Systems 7.5
200163 Experimental Design 4.0
200195 Information Systems Development 4.0
400020 Information Systems Governance 3.5
200197 Brand Management 3.5
200014 Business Process Management 7.5
200070 Information Technologies Services Management 4.0
200073 Information Management Systems 3.5
200193 Data Management and Storage 4.0
200196 Digital Marketing & E-Commerce 7.5
200189 Descriptive Analytics in Marketing 7.5
400082 Digital Analytics 7.5
200165 Descriptive Methods of Data Mining 7.5
200291 Descriptive Methods of Data Mining 7.5
200192 Data Privacy, Security and Ethics 4.0
200194 Digital Transformation 3.5
200204 Social Network Analysis 3.5
200268 Applied Network Analysis 7.5
200012 Business Intelligence I 7.5
200201 Data Science for Marketing 7.5
200032 DataBase Management Systems 7.5
200163 Experimental Design 4.0
200195 Information Systems Development 4.0
400020 Information Systems Governance 3.5
200197 Brand Management 3.5
200014 Business Process Management 7.5
200070 Information Technologies Services Management 4.0
200073 Information Management Systems 3.5
200193 Data Management and Storage 4.0
200196 Digital Marketing & E-Commerce 7.5
200189 Descriptive Analytics in Marketing 7.5
400082 Digital Analytics 7.5
200291 Descriptive Methods of Data Mining 7.5
200165 Descriptive Methods of Data Mining 7.5
200192 Data Privacy, Security and Ethics 4.0
200194 Digital Transformation 3.5
200204 Social Network Analysis 3.5
200268 Applied Network Analysis 7.5
200012 Business Intelligence I 7.5
200201 Data Science for Marketing 7.5
200032 DataBase Management Systems 7.5
200163 Experimental Design 4.0
200195 Information Systems Development 4.0
400020 Information Systems Governance 3.5
200197 Brand Management 3.5
200014 Business Process Management 7.5
200070 Information Technologies Services Management 4.0
200073 Information Management Systems 3.5
200193 Data Management and Storage 4.0
200196 Digital Marketing & E-Commerce 7.5
200189 Descriptive Analytics in Marketing 7.5
400082 Digital Analytics 7.5
200165 Descriptive Methods of Data Mining 7.5
200291 Descriptive Methods of Data Mining 7.5
200192 Data Privacy, Security and Ethics 4.0
200194 Digital Transformation 3.5
1º year - Spring semester
Code Name ECTS
200203 Machine Learning in Marketing 7.5
200202 Big Data for Marketing 7.5
200170 Consumer Behavior Insights 7.5
200049 Market Research 7.5
200188 Marketing Engineering and Analytics 7.5
400081 Social Media Analytics 7.5
200190 Predictive Analytics in Marketing 7.5
200200 Search Engine Optimization 4.0
200203 Machine Learning in Marketing 7.5
200202 Big Data for Marketing 7.5
200170 Consumer Behavior Insights 7.5
200049 Market Research 7.5
200188 Marketing Engineering and Analytics 7.5
400081 Social Media Analytics 7.5
200190 Predictive Analytics in Marketing 7.5
200200 Search Engine Optimization 4.0
200203 Machine Learning in Marketing 7.5
200202 Big Data for Marketing 7.5
200170 Consumer Behavior Insights 7.5
200049 Market Research 7.5
200188 Marketing Engineering and Analytics 7.5
400081 Social Media Analytics 7.5
200190 Predictive Analytics in Marketing 7.5
200200 Search Engine Optimization 4.0
200203 Machine Learning in Marketing 7.5
200202 Big Data for Marketing 7.5
200170 Consumer Behavior Insights 7.5
200049 Market Research 7.5
200188 Marketing Engineering and Analytics 7.5
400081 Social Media Analytics 7.5
200190 Predictive Analytics in Marketing 7.5
200200 Search Engine Optimization 4.0
200203 Machine Learning in Marketing 7.5
200202 Big Data for Marketing 7.5
200170 Consumer Behavior Insights 7.5
200049 Market Research 7.5
200188 Marketing Engineering and Analytics 7.5
400081 Social Media Analytics 7.5
200190 Predictive Analytics in Marketing 7.5
200200 Search Engine Optimization 4.0
200203 Machine Learning in Marketing 7.5
200202 Big Data for Marketing 7.5
200170 Consumer Behavior Insights 7.5
200049 Market Research 7.5
200188 Marketing Engineering and Analytics 7.5
400081 Social Media Analytics 7.5
200190 Predictive Analytics in Marketing 7.5
200200 Search Engine Optimization 4.0
200203 Machine Learning in Marketing 7.5
200202 Big Data for Marketing 7.5
200170 Consumer Behavior Insights 7.5
200049 Market Research 7.5
200188 Marketing Engineering and Analytics 7.5
400081 Social Media Analytics 7.5
200190 Predictive Analytics in Marketing 7.5
200200 Search Engine Optimization 4.0
200203 Machine Learning in Marketing 7.5
200202 Big Data for Marketing 7.5
200170 Consumer Behavior Insights 7.5
200049 Market Research 7.5
200188 Marketing Engineering and Analytics 7.5
400081 Social Media Analytics 7.5
200190 Predictive Analytics in Marketing 7.5
200200 Search Engine Optimization 4.0
200203 Machine Learning in Marketing 7.5
200202 Big Data for Marketing 7.5
200170 Consumer Behavior Insights 7.5
200049 Market Research 7.5
200188 Marketing Engineering and Analytics 7.5
400081 Social Media Analytics 7.5
200190 Predictive Analytics in Marketing 7.5
200200 Search Engine Optimization 4.0
Options
200198 Analysis of Discrete Data 4.0
200205 Analysis of Variance 4.0
200203 Machine Learning in Marketing 7.5
200210 Architectures for Information Systems 3.5
200167 Big Data Analytics 7.5
200202 Big Data for Marketing 7.5
200269 Blockchain 4.0
200013 Business Intelligence II 7.5
200135 Cybersecurity 7.5
200261 Smart and Sustainable Cities 7.5
200170 Consumer Behavior Insights 7.5
400019 Customer Relationship Management Systems 7.5
200162 Data Visualization 7.5
400055 Enterprise Resource Management Systems 7.5
200049 Market Research 7.5
200014 Business Process Management 7.5
200068 Information Project Management 4.0
200071 Knowledge Management 3.5
200316 Generative AI Aplied to Marketing 3.5
200146 Innovation Management and Design Thinking 7.5
400023 Leadership and People Management 7.5
400081 Social Media Analytics 7.5
200190 Predictive Analytics in Marketing 7.5
200166 Predictive Methods of Data Mining 7.5
200200 Search Engine Optimization 4.0
200296 Process Mining Powered By Nokia 7.5
200184 Sampling Theory and Methods 7.5
200298 Data-driven decision making 4.0
200194 Digital Transformation 3.5
200317 UX Research 7.5
200198 Analysis of Discrete Data 4.0
200205 Analysis of Variance 4.0
200203 Machine Learning in Marketing 7.5
200210 Architectures for Information Systems 3.5
200167 Big Data Analytics 7.5
200202 Big Data for Marketing 7.5
200269 Blockchain 4.0
200013 Business Intelligence II 7.5
200135 Cybersecurity 7.5
200261 Smart and Sustainable Cities 7.5
200170 Consumer Behavior Insights 7.5
400019 Customer Relationship Management Systems 7.5
200162 Data Visualization 7.5
400055 Enterprise Resource Management Systems 7.5
200049 Market Research 7.5
200014 Business Process Management 7.5
200068 Information Project Management 4.0
200071 Knowledge Management 3.5
200316 Generative AI Aplied to Marketing 3.5
200146 Innovation Management and Design Thinking 7.5
400023 Leadership and People Management 7.5
400081 Social Media Analytics 7.5
200190 Predictive Analytics in Marketing 7.5
200166 Predictive Methods of Data Mining 7.5
200200 Search Engine Optimization 4.0
200296 Process Mining Powered By Nokia 7.5
200184 Sampling Theory and Methods 7.5
200298 Data-driven decision making 4.0
200194 Digital Transformation 3.5
200317 UX Research 7.5
200198 Analysis of Discrete Data 4.0
200205 Analysis of Variance 4.0
200203 Machine Learning in Marketing 7.5
200210 Architectures for Information Systems 3.5
200167 Big Data Analytics 7.5
200202 Big Data for Marketing 7.5
200269 Blockchain 4.0
200013 Business Intelligence II 7.5
200135 Cybersecurity 7.5
200261 Smart and Sustainable Cities 7.5
200170 Consumer Behavior Insights 7.5
400019 Customer Relationship Management Systems 7.5
200162 Data Visualization 7.5
400055 Enterprise Resource Management Systems 7.5
200049 Market Research 7.5
200014 Business Process Management 7.5
200068 Information Project Management 4.0
200071 Knowledge Management 3.5
200316 Generative AI Aplied to Marketing 3.5
200146 Innovation Management and Design Thinking 7.5
400023 Leadership and People Management 7.5
400081 Social Media Analytics 7.5
200190 Predictive Analytics in Marketing 7.5
200166 Predictive Methods of Data Mining 7.5
200200 Search Engine Optimization 4.0
200296 Process Mining Powered By Nokia 7.5
200184 Sampling Theory and Methods 7.5
200298 Data-driven decision making 4.0
200194 Digital Transformation 3.5
200317 UX Research 7.5
200198 Analysis of Discrete Data 4.0
200205 Analysis of Variance 4.0
200203 Machine Learning in Marketing 7.5
200210 Architectures for Information Systems 3.5
200167 Big Data Analytics 7.5
200202 Big Data for Marketing 7.5
200269 Blockchain 4.0
200013 Business Intelligence II 7.5
200135 Cybersecurity 7.5
200261 Smart and Sustainable Cities 7.5
200170 Consumer Behavior Insights 7.5
400019 Customer Relationship Management Systems 7.5
200162 Data Visualization 7.5
400055 Enterprise Resource Management Systems 7.5
200049 Market Research 7.5
200014 Business Process Management 7.5
200068 Information Project Management 4.0
200071 Knowledge Management 3.5
200316 Generative AI Aplied to Marketing 3.5
200146 Innovation Management and Design Thinking 7.5
400023 Leadership and People Management 7.5
400081 Social Media Analytics 7.5
200190 Predictive Analytics in Marketing 7.5
200166 Predictive Methods of Data Mining 7.5
200200 Search Engine Optimization 4.0
200296 Process Mining Powered By Nokia 7.5
200184 Sampling Theory and Methods 7.5
200298 Data-driven decision making 4.0
200194 Digital Transformation 3.5
200317 UX Research 7.5
200198 Analysis of Discrete Data 4.0
200205 Analysis of Variance 4.0
200203 Machine Learning in Marketing 7.5
200210 Architectures for Information Systems 3.5
200167 Big Data Analytics 7.5
200202 Big Data for Marketing 7.5
200269 Blockchain 4.0
200013 Business Intelligence II 7.5
200135 Cybersecurity 7.5
200261 Smart and Sustainable Cities 7.5
200170 Consumer Behavior Insights 7.5
400019 Customer Relationship Management Systems 7.5
200162 Data Visualization 7.5
400055 Enterprise Resource Management Systems 7.5
200049 Market Research 7.5
200014 Business Process Management 7.5
200068 Information Project Management 4.0
200071 Knowledge Management 3.5
200316 Generative AI Aplied to Marketing 3.5
200146 Innovation Management and Design Thinking 7.5
400023 Leadership and People Management 7.5
400081 Social Media Analytics 7.5
200190 Predictive Analytics in Marketing 7.5
200166 Predictive Methods of Data Mining 7.5
200200 Search Engine Optimization 4.0
200296 Process Mining Powered By Nokia 7.5
200184 Sampling Theory and Methods 7.5
200298 Data-driven decision making 4.0
200194 Digital Transformation 3.5
200317 UX Research 7.5
200198 Analysis of Discrete Data 4.0
200205 Analysis of Variance 4.0
200203 Machine Learning in Marketing 7.5
200210 Architectures for Information Systems 3.5
200167 Big Data Analytics 7.5
200202 Big Data for Marketing 7.5
200269 Blockchain 4.0
200013 Business Intelligence II 7.5
200135 Cybersecurity 7.5
200261 Smart and Sustainable Cities 7.5
200170 Consumer Behavior Insights 7.5
400019 Customer Relationship Management Systems 7.5
200162 Data Visualization 7.5
400055 Enterprise Resource Management Systems 7.5
200049 Market Research 7.5
200014 Business Process Management 7.5
200068 Information Project Management 4.0
200071 Knowledge Management 3.5
200316 Generative AI Aplied to Marketing 3.5
200146 Innovation Management and Design Thinking 7.5
400023 Leadership and People Management 7.5
400081 Social Media Analytics 7.5
200190 Predictive Analytics in Marketing 7.5
200166 Predictive Methods of Data Mining 7.5
200200 Search Engine Optimization 4.0
200296 Process Mining Powered By Nokia 7.5
200184 Sampling Theory and Methods 7.5
200298 Data-driven decision making 4.0
200194 Digital Transformation 3.5
200317 UX Research 7.5
200198 Analysis of Discrete Data 4.0
200205 Analysis of Variance 4.0
200203 Machine Learning in Marketing 7.5
200210 Architectures for Information Systems 3.5
200167 Big Data Analytics 7.5
200202 Big Data for Marketing 7.5
200269 Blockchain 4.0
200013 Business Intelligence II 7.5
200135 Cybersecurity 7.5
200261 Smart and Sustainable Cities 7.5
200170 Consumer Behavior Insights 7.5
400019 Customer Relationship Management Systems 7.5
200162 Data Visualization 7.5
400055 Enterprise Resource Management Systems 7.5
200049 Market Research 7.5
200014 Business Process Management 7.5
200068 Information Project Management 4.0
200071 Knowledge Management 3.5
200316 Generative AI Aplied to Marketing 3.5
200146 Innovation Management and Design Thinking 7.5
400023 Leadership and People Management 7.5
400081 Social Media Analytics 7.5
200190 Predictive Analytics in Marketing 7.5
200166 Predictive Methods of Data Mining 7.5
200200 Search Engine Optimization 4.0
200296 Process Mining Powered By Nokia 7.5
200184 Sampling Theory and Methods 7.5
200298 Data-driven decision making 4.0
200194 Digital Transformation 3.5
200317 UX Research 7.5
200198 Analysis of Discrete Data 4.0
200205 Analysis of Variance 4.0
200203 Machine Learning in Marketing 7.5
200210 Architectures for Information Systems 3.5
200167 Big Data Analytics 7.5
200202 Big Data for Marketing 7.5
200269 Blockchain 4.0
200013 Business Intelligence II 7.5
200135 Cybersecurity 7.5
200261 Smart and Sustainable Cities 7.5
200170 Consumer Behavior Insights 7.5
400019 Customer Relationship Management Systems 7.5
200162 Data Visualization 7.5
400055 Enterprise Resource Management Systems 7.5
200049 Market Research 7.5
200014 Business Process Management 7.5
200068 Information Project Management 4.0
200071 Knowledge Management 3.5
200316 Generative AI Aplied to Marketing 3.5
200146 Innovation Management and Design Thinking 7.5
400023 Leadership and People Management 7.5
400081 Social Media Analytics 7.5
200190 Predictive Analytics in Marketing 7.5
200166 Predictive Methods of Data Mining 7.5
200200 Search Engine Optimization 4.0
200296 Process Mining Powered By Nokia 7.5
200184 Sampling Theory and Methods 7.5
200298 Data-driven decision making 4.0
200194 Digital Transformation 3.5
200317 UX Research 7.5
200198 Analysis of Discrete Data 4.0
200205 Analysis of Variance 4.0
200203 Machine Learning in Marketing 7.5
200210 Architectures for Information Systems 3.5
200167 Big Data Analytics 7.5
200202 Big Data for Marketing 7.5
200269 Blockchain 4.0
200013 Business Intelligence II 7.5
200135 Cybersecurity 7.5
200261 Smart and Sustainable Cities 7.5
200170 Consumer Behavior Insights 7.5
400019 Customer Relationship Management Systems 7.5
200162 Data Visualization 7.5
400055 Enterprise Resource Management Systems 7.5
200049 Market Research 7.5
200014 Business Process Management 7.5
200068 Information Project Management 4.0
200071 Knowledge Management 3.5
200316 Generative AI Aplied to Marketing 3.5
200146 Innovation Management and Design Thinking 7.5
400023 Leadership and People Management 7.5
400081 Social Media Analytics 7.5
200190 Predictive Analytics in Marketing 7.5
200166 Predictive Methods of Data Mining 7.5
200200 Search Engine Optimization 4.0
200296 Process Mining Powered By Nokia 7.5
200184 Sampling Theory and Methods 7.5
200298 Data-driven decision making 4.0
200194 Digital Transformation 3.5
200317 UX Research 7.5
2º year - Autumn semester
Code Name ECTS
200265 Dissertation/Internship Report/Project 54.0
200086 Research Methodologies 6.0
200265 Dissertation/Internship Report/Project 54.0
200086 Research Methodologies 6.0
200265 Dissertation/Internship Report/Project 54.0
200086 Research Methodologies 6.0
200265 Dissertation/Internship Report/Project 54.0
200086 Research Methodologies 6.0
200265 Dissertation/Internship Report/Project 54.0
200086 Research Methodologies 6.0
200265 Dissertation/Internship Report/Project 54.0
200086 Research Methodologies 6.0
200265 Dissertation/Internship Report/Project 54.0
200086 Research Methodologies 6.0
200265 Dissertation/Internship Report/Project 54.0
200086 Research Methodologies 6.0
200265 Dissertation/Internship Report/Project 54.0
200086 Research Methodologies 6.0