Predictive Methods of Data Mining
Objectives
The curricular unit of data mining primary goal is to provide students with a fundamental understanding of Predictive Analytics as it relates to improving business performance. This course will cover the basics of predictive analytics and modelling data to determine which algorithms to use and to understand the similarities and differences and which options affect the models most. Topics covered include predictive analytics algorithms for supervised learning, including decision trees, neural networks, k-nearest neighbor, and model ensembles. At the end of the course, participants will be able to use these skills to produce a fully processed data set compatible with building powerful predictive models that can be deployed to increase profitability.
General characterization
Code
200166
Credits
7.5
Responsible teacher
Hours
Weekly - Available soon
Total - Available soon
Teaching language
Portuguese. If there are Erasmus students, classes will be taught in English
Prerequisites
Available soon
Bibliography
Teaching method
Evaluation method
Subject matter
Programs
Programs where the course is taught:
- Specialization in Data Science for Marketing
- Specialization in Marketing Intelligence
- Master Degree in Data Driven Marketing
- Specialization in Marketing Research and CRM
- Master Degree in Data Driven Marketing
- Specialization in Digital Marketing and Analytics
- Specialization in Digital Marketing and Analytics
- Specialization in Marketing Intelligence
- Laboral - Data Science for Marketing
- PostGraduate in Smart Cities
- PostGraduate in Data Science for Marketing
- PostGraduate in Enterprise Information Systems