Digital Transformation
Objectives
Digital transformation (DT) course will provide students the overview of the main drivers that lead companies to competitiveness in XXI century. DT is a continuous complex undertaking process which shapes a organizations and its operations towards digital business strategies. DT has a cross-functional character and need to be aligned with other functional and operational strategies. This course will present the main scientific DT drivers and how they can be interconected to con tribute to competitiveness of organizational businesses.
General characterization
Code
200194
Credits
3.5
Responsible teacher
Maria Manuela Simões Aparício da Costa
Hours
Weekly - Available soon
Total - Available soon
Teaching language
Portuguese. If there are Erasmus students, classes will be taught in English
Prerequisites
The course will be lectured in English.
Bibliography
Teaching method
This course will be leaded by theoretical and practical sessions, associated with case study analysis, short evaluation quiz, gamified quizes for self-evaluation and a group work.
Evaluation method
Master in Information Management Program (MGI_Program) Regular examination period (1 st Call)
a) Quiz on-line on campus with proctering system (20%)
b) Work group presented on campus (30%)
c) Exam on campus (50%)
Master in Information Management Program (MGI_Program) Resit examination period (2 nd call)
a) Quiz on-line on campus with proctering system conducted during classes (20%)
b) Exam on campus (80%)
Subject matter
1. Introduction to digital transformation facilitators |
1.1 Influence of technological evolution and socio-economic changes |
1.2 The disruptive technologies acting as digital transformation accelerators |
1.3 Servitization and digital transformation. Product Service Systems (PSS) |
1.4 The strategic levers of readiness of organizations for digital transformation |
2. The Process of Creating Value |
2.1 IT-based business value (ITBBV) theoretical frameworks |
2.2 Competitive benchmarking, a practitioners framework |
2.3 Human capital role in digital transformation |
3. Business and digital transformation methodologies and applications |
3.1 The Why, What and HoW for digital and business transformation |
3.2 Matrix of Change |
3.3 Methodologies for complex and global transformational projects: 7S framework, BPR, BTEP, ESAT, Digital Compass and BTM² (Business transformation management methodology) |
Programs
Programs where the course is taught:
- Specialization in Risk Analysis and Management
- Specialization in Data Science for Marketing
- Specialization in Marketing Intelligence
- Master Degree in Data Driven Marketing
- Specialization in Marketing Research and CRM
- specialization in Information Systems - working hours
- Master Degree in Data Driven Marketing
- Specialization in Digital Marketing and Analytics
- Specialization in Digital Marketing and Analytics
- Specialization in Marketing Intelligence
- Laboral - Data Science for Marketing
- PostGraduate in Data Analysis
- PostGraduate Risk Analysis and Management
- PostGraduate in Business Intelligence
- PostGraduate in Data Science for Marketing
- PostGraduate Digital Marketing and Analytics
- PostGraduate Marketing Research e CRM
- Post-graduation in Geospatial Data Science
- PostGraduate in Information Management and Business Intelligence in Healthcare
- PostGraduate Information Systems Management
- PostGraduate in Marketing Intelligence
- PostGraduate in Enterprise Information Systems