Opportunity Identification
Objectives
The aim of this course is to equip students with the broad range of skills and perspectives required to pursue a career in entrepreneurship or to apply entrepreneurship thinking processes to their career. The goal is to combine the theoretical (yet applied) knowledge related to the multiple aspects of new venture creation with a "hands-on" approach. This approach includes learning from case studies and the literature, as well as a first-hand perspective, where students approach new ventures from an investor perspective, building the core components of an opportunity. Overall, the course provides students with frameworks to identify and develop opportunities and convert them into coherent business solutions whether for start-up purposes or for the launch of new corporate initiatives
General characterization
Code
2632
Credits
3.5
Responsible teacher
Nadim Fouad Bou-Habib
Hours
Weekly - Available soon
Total - Available soon
Teaching language
English
Prerequisites
n/a
Bibliography
Innovation and Entrepreneurship, John Bessant, Joe Tidd (2011) 2 Edition , Wiley
Effectual entrepreneurship. Read, S., Sarasvathy, S., Dew, N., Wiltbank, R., & Ohlsson, A. (2011). New York, NY: Routledge
New venture creation: Entrepreneurship for the 21st century. Timmons, J.A., & Spinelli, S. (2010).
New York, NY: McGraw-Hill
Leading at the Speed of Growth: Journey from Entrepreneur to CEO. Catlin, K., Matthews,J.
(2008) Wiley.
Teaching method
The course will be delivered in 6 sessions, balanced between lectures, case study discussions and group work. Students
will be expected to work (in groups) on a business idea, delivering a final business pitch in the last session.
Evaluation method
Final grade will be based on both individual and group work. All the components are mandatory, and students must obtain a
minimum grade of 9,5/20 in each one of them to succeed:
1. Group assignment- Business Idea (50%)
Students should form groups and will work on a business idea throughout the program, delivering a final business plan in the last session, and
presenting it in class. Final group assignment grade will be calculated according the following formula:
* 40% on the Business Plan.
* 40% on the Pitch Presentation.
* 20% on Peer Evaluation (each member of the group will be asked to evaluate the contribution of the other members – this
will be confidential)
2. Final exam (50%)
Subject matter
The course will cover the core aspects of entrepreneurial thinking whilst working with student teams on their group projects. This means that session content will be adjusted to student progress.
Overall, the course will be divided into four broad topics:
Opportunity Identification - Pain points and potential solutions
Ideation and the initial ideas
From ideas to business model
Scaling the model to a business
What investors seek