Sustainability & Ethics

Objectives

This curricular unit offers a strategic and integrated perspective about how to respond to the ethical imperative currently governing society where companies are invited to show a sustainable behaviour. In a competitive landscape characterized by a high pace of technological innovation, changing consumer behaviour, accelerated digitalization, growing concerns with environmental and public health issues, and increasing competition, value creation by companies often implies the development of disruptive strategies or the ability to sustain their competitive advantages. The first part of the curricular unit focuses on how to respond to this ethical imperative that pervades society. The second part of the curricular unit focuses on the determinants of the sustainability of the competitive advantage of a company.