Business Analytics

Objectives

This course offers a strategic view of business analytics and machine learning as the core of contemporary organizations, with a strong applied learning component. It offers concise and comprehensible explanations of the key technological, organizational, and leadership components required for a fully data-driven organization, where business analytics serves to support but also inform autonomous decision-making and service delivery to the customers. Building from real-life cases and hands-on examples, the students will develop an understanding of the role of business analytics, data, infrastructure, algorithm, but also ethical and legal considerations in organizations.