Management and Industrial Strategy
Objectives
The objective of this curricular unit is to develop strategic planning and control skills in industrial organizations and services. It is intended to teach the structuring of a strategic plan and the appropriate methods and tools for its elaboration. Methods and tools to control the execution of the strategy will also be explained. It will be addressed corporate contexts, with portfolio of various businesses, as well as planning of the business strategy.
Students should also develop teamwork skills for understanding, formulating business and corporate strategies in real context, as well as developing oral and written communication skills to comunicate / present Stategies and/or Strategic Plans.
General characterization
Code
12523
Credits
3.0
Responsible teacher
Ana Paula Ferreira Barroso, Ana Sofia Leonardo Vilela de Matos
Hours
Weekly - 2
Total - Available soon
Teaching language
Português
Prerequisites
Not applicable
Bibliography
Gestão Estratégica - Conceitos, Modelos e Instrumentos; António J. Robalo Santos, 2008
Value Balanced Scorecard, Geada, F. Cruz, L. e Silva, T. , Ed.Silabo, 2012
Gestão Estratégica, Teixeira, S., Escolar Editora, 2020
Para além da disrupção; W.Chan Kim; Renée A. Mauborgne, Actual, 2024
Estratégia, A. Freire, Verbo, 1997
Exploring Corporate Strategy, G. Johnson, K. Scholes, Prentice Hall, 1997
Strategor, Publicações Dom Quixote, 1993
Strategic Manufacturing for Competitive Advantage, S. Brown, Prentice Hall, 1997
Competitive Strategy, M. Porter, Free Press, NY, 1990
Strategic Management and Business Policy, Wheelen, Hunger, 5ª Edição, Addison-Wesley, 1995
Teaching method
Available soon
Evaluation method
Available soon
Subject matter
1. Strategy Startegic Management of Organizations
2. Industrial Strategy Analysis (PESTA Models, Attractiveness Model)
3. Strategic Business Analysis (Competitive Strategies, Critical Success Factors, Stakeholder Analysis, Competitive Positioning)
4. Strategic Analysis of the Company (Value Chain, Capabilities, Organizational Competencies)
5. Strategic Diagnosis (SWOT Analysis)
6. Formulation of the Strategy (Corporate Strategy, Business, Ansoff Matrix)
7. Portfolio of Strategic Initiatives (Programs and Projects, Benefit Management)
8. Structure of a Strategic Plan
9. Strategic Control Systems (Values, Beliefs, Scorecards)
10. Governance Structures
11. Strategic Innovation