Entrepreneurship

Objectives

This curricular unit aims to sensitize students to the importance of entrepreneurship, innovation, and experimentation, as well as the development of social skills and entrepreneurship techniques for innovative and technological projects. The UC aims to motivate and prepare students to undertake innovative projects in companies or develop technology-based startups.

General characterization

Code

10380

Credits

3.0

Responsible teacher

Ana Paula Ferreira Barroso, Aneesh Zutshi

Hours

Weekly - 2

Total - 48

Teaching language

Português

Prerequisites

Not applicable.

Bibliography

Books:

Paul Burns, (2010), "Entrepreneurship and Small Business: Start-up, Growth and Maturity", Palgrave Macmillan, 3rd Ed.

Shriberg, A. & Shriberg (2010), "Practicing Leadership: Principles and Applications", John Wiley & Sons, 4th Ed., USA.

Spinelli, S. & Rob Adams (2012). “New Venture Creation: Entrepreneurship for the 21st Century”. McGraw-Hill Higher Education; 9 Ed.

Thomas H. Byers, Richard C. Dorf, Andrew Nelson (2010) “Technology Ventures: From Idea to Enterprise”, 3rd Ed., McGraw-Hill Higher Education

To support students it will be made available severla links, blogs and videos on the various subjects presented.

Teaching method

Available soon

Evaluation method

Available soon

Subject matter

1. The beginning: needs, opportunities and challenges;

2. Definition of the idea and development of the solution;

3. Proposal of Value and Business Model;

4. Market Analysis and Marketing Plan;

5. Elevator-pitch;

6. Study of Financial Flows;

7. Development plan;

8. Implementation and financing.

Programs

Programs where the course is taught: