Adoption Models

Caracterização geral

Pré-requisitos

N/A

Bibliografia

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Método de ensino

Theoretical classes complemented with practical applications. Two team
projects will provide a practical application of the concepts and techniques studied in the course.

Método de avaliação

1^st Period

Master students: Participation in the class (10%), one presentation per group of a scientific paper (40%), write the introduction, literature review, and conceptual model of a scientific paper per group (50%).

 

2^nd Period

Master students: One presentation per group of a scientific paper (45%), write the introduction, and literature review, and conceptual model of a scientific paper per group (55%).

Conteúdo

1. Introduction to the Adoption Models

2. Adoption models at individual level

3. Adoption models at firm level

4. Adoption stages (initiation, adoption, use, and value)

5. Development of new conceptual model

Cursos

Cursos onde a unidade curricular é leccionada: