Management in Hospitality and Tourism

Objetivos

The course aims to provide students with theoretical and practical knowledge that can be used to support the hospitality and tourism management units, departments and customer relations. It seeks to raise awareness of the new reality's challenges, stressing Customer Relationship Management and Revenue Management's importance. The purpose of this curriculum is to:

1. Understanding aspects related to the organization and management of hospitality and tourism firms;

2. develop skills related to the operationalization of activities and services developed in hospitality and tourism firms, through the vertical and horizontal integration of resources;

3. Reflect on the challenges faced by hospitality and tourism firms;

4. Delineate diverse strategies to promote high-quality services.