Ciência dos Dados para Marketing

Objetivos

Data science uses interdisciplinary techniques, such as statistics, data visualization, database systems, and machine learning to identify original, useful, and understandable patterns in data.
This course will familiarize students with Data science applications and analytical projects' lifecycle. Students will learn techniques for understanding and preparing data before building analytical models, such as data characterization/description, RFM, or association rules (e.g., market basket analysis).