Análise de Redes Sociais

Objetivos

The structure and organization of real-world systems — physical, ecological, and social — are often better represented through the set relationships between their building. Many dynamical problems in social systems – such as disease spreading, opinion formation, information cascades, and behavior adoption – can only be truly understood after considering the underlying structure of relationships between its agents/actors. In that sense, Network Science presents a powerful set of methodologies to abstract and think about network problems and extract meaningful and actionable information for various applications.

In the Social Network Analysis curricular unit, we will focus on the vast accumulated knowledge that resulted from applying Network Science methods to study problems in Social Sciences and their implications for Digital Marketing. Hence, during the 7 weeks of this Curricular Unit, students will learn about the fundamentals of Network Analysis and understand how it can be used to better understand social systems, particularly how social networks shape the diffusion of influence and information.