Marketing Digital
Objetivos
Overall, this course aims to bring students up to speed by using software and tools and strategic business decisions within the context of the real-world digital marketing and e-commerce landscape .
We aim to help you build digital marketing skills to maximize online opportunities.
Caracterização geral
Código
200083
Créditos
7.5
Professor responsável
Paulo Miguel Rasquinho Ferreira Rita
Horas
Semanais - A disponibilizar brevemente
Totais - A disponibilizar brevemente
Idioma de ensino
Português. No caso de existirem alunos de Erasmus, as aulas serão leccionadas em Inglês
Pré-requisitos
non aplicable
Bibliografia
Método de ensino
Método de avaliação
Conteúdo
- Data Driven Marketing: trend or strategic priority?
- Chief Marketing Officer meets Chief Technology Officer
- Market Segementation: digital natives vs digital immigrants
- Modelling Social Interaction: online and real life customer behavior
- Critical skills for marketers of the future
- Digital marketing goals and metrics
- Social media: best practices and examples
- Content marketing: what it is and how to be successful
- Paid search and display advertising: results-oriented strategies
- Marketing ROI
Cursos
Cursos onde a unidade curricular é leccionada: